Ever Bold 189 is all about confidence, creativity, and showing up boldly - every single day. Formerly known as Bulletproof 189 Co., we've evolved while staying true to our roots: thoughtfully blending fragrances designed to make your day smell better and your space feel like home. Same passion, same dedication to our community, but a name that reflects how bold we've always been. Welcome to the next chapter!

At Ever Bold 189, we believe fragrance should feel good in every way. Our products are made with toxin-free ingredients and are paraben-free and phthalate-free, thoughtfully crafted to freshen your space without unnecessary additives. Clean, comforting scents made for real life.