More Than a Scent

The heart, meaning, and family behind Ever Bold 189.


Ever Bold 189 began during one of the hardest seasons of my life.

While navigating postpartum depression, creating wax melts gave me something steady to hold onto. It became a place to create, breathe, learn, and slowly find a new normal.

What started as a creative outlet grew into something much bigger: a business built around comfort, confidence, family, and continuing forward.

Why Ever Bold

In our family, we talk often about being bold.

Bold in who you are.
Bold in what you believe.
Bold enough to keep growing.

That idea became the heart of Ever Bold 189.

The Semicolon ;

You’ll see the semicolon woven throughout our brand because it represents continuation.

A pause, not an ending.

For me, it represents the hard chapters, the growth that follows, and the choice to keep going.

Why 189?

1, 8, and 9 represent the birth months of my three kiddos.

They’re a reminder that family has been at the center of this business from the beginning.

My kiddos love being part of the creativity behind Ever Bold, and my mom plays a huge role too, helping with production, ideas, and everything in between.

Still Becoming

Ever Bold 189 is about honoring where you’ve been while making room for who you’re becoming.

Be You. Be Ever Bold.

With love,
Sarah W.